In the shade of eagle, cheetah/gazelle gallop, diamond round the neck - a bit on brand enhancement

Years 2006-2010 have witnessed the most dynamic growth in Lechpol history. This was perceived by independent economic pundits in Poland, which then resulted in plentiful awards the company was fortunate to receive. Awards include e.g.:

• 2008 – Laurels of Consumers for the ‘Peiying’ brand (category: Discovery of the Year)
• 2008 – Brown Eagle in Business; contest: Mazovian Company of the Year (category: Trade and Distribution)
•  2008 – Person of Merit in the Garwolin Powiat, the award given by the Powiat Council for exceptional contributions towards economic development and to the local community benefit
• 2009 – Business Cheetah for dynamic growth in the market value
• 2009 – Silver Eagle in Business; contest: Mazovian Company of the Year (category: Trade and Distribution)
• 2009 – Gazelle in Business awarded by ‘Puls Biznesu’ for active operation on electronics markets
• 2010 – Diamond of Forbers – for dynamic growth in the market value as well as effective profiting from the booming economy in the recent years

Awards have further credited the company trustworthiness as a trade partner and proved its prominence on Poland’s electronics market.

After the second term of office in the Powiat Council of Garwolin was conluded in 2006 Zbigniew Leszek took decision not to run in subsequent local government elections and thus to focus on his own investments. A substantial scope of responsibilities and duties to perform he entrusted his son Mariusz, while he himself started to deal with construction of new storage halls to ensure unhindered progress of the company. Therefore, the Vice-President and the team acquired as a pivotal objective to widen the offer and ensure the brands’ enhancement on the markets inside and outside the country.

In 2007 a new company branch in Opole was opened, whose supervision was assigned to Marek Wałek. First salespeople to operate in the newly established trade unit were Patryk Bieluń, Małgorzata Klityńska, Magdalena Pokorczak, Łukasz Tkaczuk and Czesław Rajch. However, in 2008 the decision was made to close the well developing branch, which was preceded by heated debates with Lechpol distributors dealing in the area in question, and to leave the market share the company managed to win to wholesales active in the region.

In 2007 and 2008 finished were additional storage halls giving access to further 3300 square meters surface floor with extra 700 square meters mezzanine, which amounted, if one were to include existent capacities, to ca. 8000 square meters for offices and storage. Still, the storage hall in Wola Rębkowska was at the company disposal. What drove it towards that significant expansion in infrastructure was Tatra Spring, a recently set up enterprise that rented one storage hall from Lechpol, where they began to stock cosmetics, e.g. for AVON Operations Poland.

Continual offer broadening (to invite also Polish manufacturers) forced the company into systematization and grouping of commodities dealt with. Every single item has now been assigned to one of Lechpol registered brands.

• Uni-T – gauges and measuring devices
• Cabletech - concentration cables, telecommunications cables, loudspeakers’ and connecting cables
• Peiying - media and car-audio accessories
• Vipow - batteries and charges, VRLA batteries and pocket torches
• Azusa -  microphones, mixers and sound systems

In 2002 new brands were registered:

• Diebeisi – loudspeakers and PA systems
• Sunker - CB radio sets, aerials and CB accessories
• Quer -  electronic strorage devices: CDs, DVDs, memory cards
• Kemot - lighting and electric devices

Clear classification of particular products helped also implement brand marketing initiatives taken up on various markets.

Since 2007 Lechpol has become actively engaged in ventures aiming at Peiying brand promotion on the Polish market and elsewhere in Europe. Peiying advertisements started to prop up in press, whereas its commercial were more and more often broadcast on TV. Huge support were also outdoor marketing campaigns – billboards were set along major communication routes all across the country. Now they amount to more than 150. In the early spring 2009 cameras TVN Turbo registered coming-into-being of a new Peiying demo-car. It premiered at the ‘Sound of Tuning’ fair in Lublin. Later on the car war displayed before audiences in Katowice, Sosnowiec, during ‘Men’s Day’ in Warsaw, car rallies, ‘Strong Man’ competitions as well as diverse picnics and outdoor events throughout Poland and Europe.